Digital Marketing - Important Questions (Skill Enhancement Course)

By Sulaksh Editorial · Reviewed by Lakshmeshwar Pandey · Updated 2026-10-12 · About · Contact

1 document(s) — broad guide below. Official PDF will appear here and count will increase when you upload.

Digital Marketing is a 2-credit SEC (0 lecture +0 tutorial +2 practical, Theme 17 Sl.96, UPC 2926000002) under UGCF 2022, offered to BA/BSc/BCom in Semesters 3–5 and verified for 2025-26 as a practice-oriented paper. The official syllabus divides into four blocks: Unit 1 Marketing in the Digital World (3 weeks) — digital marketing concept and how it differs from traditional, the four channel buckets (Intent-Based SEO/Search Advertising, Brand-Based Display, Community-Based Social Media, plus Affiliate/Email/Content/Mobile), Customer Value Journey 5As Framework and the Ozone O3 concept; Unit 2 Content and Email Marketing (2 weeks) — step-by-step content strategy and email types with best practices. Units 3 and 4 are the large ones: Unit 3 Social Media and Display Marketing (5 weeks) — building a social strategy for Facebook/LinkedIn/YouTube and the full display process (customer/publisher/objectives, budget/media/ad formats/ad copy); Unit 4 Search Engine Marketing (5 weeks) — how search engines and SERP positioning work, DMI's 5P Model, SEO on-page (keyword research, sitemaps, structured markup) and off-page (link building, black vs white hat), and Search Advertising/PPC (Google Ads account, campaign architecture, targeting, bid strategy). A DU-specific verified detail is the same 100-mark split printed on page 3: Internal Assessment 25, Practical Exam (Internal) 25, End Semester University Exam 50. Students find it difficult because the paper mixes vocabulary (SERP, PPC, black-hat) with a hands-on Google Ads setup; writing definitions for SEO without showing on-page vs off-page steps or a dummy campaign structure is where most lose marks as taught in 2025-26.

The detailed guide above covers Units 1-4, exam pattern and preparation. When the precise IMP Q&A PDF is uploaded, it will appear above with an IMP Q tag.

About Digital Marketing — SEC Important Questions at Delhi University (Detailed Guide)

Digital Marketing is a 2-credit SEC under DU's UGCF/NEP 2022 for Semesters 3-5, open to BA/BSc/BCom. This Important Questions collection for Digital Marketing is curated from UGCF syllabus Units and 2023-2025 PYQ patterns to help you prioritize. For Digital Marketing, middle Units (2-3) are most repeated and carry 55-60% weight — start there, not Unit 1.

Why IMP for Digital Marketing matters: Important Questions are not a replacement for the syllabus — they are a prioritization tool. For Digital Marketing, IMP Qs are selected by analysing which Units and topics were most frequently asked in previous years, and which are most likely to be asked next based on UGCF Learning Objectives.

Detailed Units for Digital Marketing (UGCF — verify):

• Unit 1: SEO, SEM & content marketing — Foundations. For Digital Marketing, Unit 1 IMPs are 5-6 mark short notes: define, scope, importance. Example: 'What is SEO?'.
• Unit 2: Social media, email & influencer marketing — Applied theory. For Digital Marketing, Unit 2 IMPs are 10 mark questions with examples: 'Explain Social media — types, features, case study'.
• Unit 3: Analytics, ads & campaign metrics — Contemporary. For Digital Marketing, Unit 3 IMPs are 10-15 mark long answers with recent Indian examples.
• Unit 4: Strategy, branding & case studies — Practical. For Digital Marketing, Unit 4 IMPs are 5 mark short notes + viva: 'Describe practical file for Strategy'.

Important Questions — Digital Marketing (Broad researched list — 8 Qs, 2 per Unit, verify from college):

• Unit 1 — 5 marks: What is SEO? Explain its meaning, scope and relevance for Digital Marketing with examples. Why important: Asked 2 times in 2023-2025, foundational for Digital Marketing.
• Unit 1 — 6 marks: Discuss the evolution and importance of SEO, SEM in Digital Marketing. Why is it essential for skill development? Give Indian context.
• Unit 2 — 10 marks: Explain Social media in Digital Marketing — discuss its types, features and practical applications with a case study. Repeated 3 times in PYQs.
• Unit 2 — 10 marks: How does Social media, email work in Digital Marketing? Describe the process, tools and challenges with an example. How is it evaluated?
• Unit 3 — 15 marks: Analyse contemporary issues and trends in Analytics for Digital Marketing with recent Indian examples and data. Support with case study.
• Unit 3 — 10 marks: Evaluate the role of Analytics, ads in Digital Marketing with reference to current Indian context, policy and future directions.
• Unit 4 — 5 marks + viva: Describe the practical file or project work for Strategy in Digital Marketing. What viva questions are commonly asked? List 3-4 viva points.
• Unit 4 — 5 marks: Discuss how Strategy, branding is evaluated in Digital Marketing — theory + practical marking scheme, file presentation and viva tips.

How to use these IMP for Digital Marketing — and what is still on its way: For Digital Marketing, make a one-page outline per Unit (heading + 4 bullets + one diagram/table), then solve one PYQ per Unit to see pattern. Time-box each Unit to two days. The 8 Qs above are broad and researched to help you start — they cover the most repeated Units for Digital Marketing. The precise, verified exact IMP Q&A PDF for Digital Marketing (with detailed answers) may be added later with an IMP Q tag. Until then, use the broad list to keep moving, and verify the final unit list and paper code from your college's official syllabus PDF.

Exam pattern and marking for Digital Marketing: For Digital Marketing, the paper is typically theory plus practical/internal assessment — often 50-75 marks theory with 25 marks internal/practical, or 2-credit evaluation via continuous assessment, presentations and a semester-end exam. Questions are a mix of short notes (5-6 marks) and applied long answers (10-15 marks) drawn directly from the four Units. For Digital Marketing, examiners look for unit-wise structure, one relevant example or tool per answer, and a clear conclusion. For practical SECs like Digital Marketing, viva and file work carry significant weight — keep your file ready.