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Previous Year Question Paper (2022) · DU & College · Digital Marketing
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This is the 2022 Semester Previous Year Question Paper for Digital Marketing — Delhi University DU & College under the UGCF/NEP framework. Free to view on Sulaksh.
Digital Marketing is a 2-credit SEC (0 lecture +0 tutorial +2 practical, Theme 17 Sl.96, UPC 2926000002) under UGCF 2022, offered to BA/BSc/BCom in Semesters 3–5 and verified for 2025-26 as a practice-oriented paper. The official syllabus divides into four blocks: Unit 1 Marketing in the Digital World (3 weeks) — digital marketing concept and how it differs from traditional, the four channel buckets (Intent-Based SEO/Search Advertising, Brand-Based Display, Community-Based Social Media, plus Affiliate/Email/Content/Mobile), Customer Value Journey 5As Framework and the Ozone O3 concept; Unit 2 Content and Email Marketing (2 weeks) — step-by-step content strategy and email types with best practices. Units 3 and 4 are the large ones: Unit 3 Social Media and Display Marketing (5 weeks) — building a social strategy for Facebook/LinkedIn/YouTube and the full display process (customer/publisher/objectives, budget/media/ad formats/ad copy); Unit 4 Search Engine Marketing (5 weeks) — how search engines and SERP positioning work, DMI's 5P Model, SEO on-page (keyword research, sitemaps, structured markup) and off-page (link building, black vs white hat), and Search Advertising/PPC (Google Ads account, campaign architecture, targeting, bid strategy). A DU-specific verified detail is the same 100-mark split printed on page 3: Internal Assessment 25, Practical Exam (Internal) 25, End Semester University Exam 50. Students find it difficult because the paper mixes vocabulary (SERP, PPC, black-hat) with a hands-on Google Ads setup; writing definitions for SEO without showing on-page vs off-page steps or a dummy campaign structure is where most lose marks as taught in 2025-26.
This is the Digital Marketing - [S] Shivaji | UPC 2414000019 | GE-5.3 | Nov-Dec — a Digital Marketing your semester previous year question paper.
Source: DU examination paper — verify paper code and semester from your college handout before relying on it. Sulaksh is an independent student platform and is not affiliated with or endorsed by the University of Delhi.
About this file: Digital Marketing · this semester · Nov–Dec (odd-semester). This PDF is 0.3 MB. It is one of 9 Digital Marketing this semester PYQ documents on Sulaksh — compare it with the others in the same folder to spot repeating questions.
Official: University of Delhi · DU Exam Portal · your college's Digital Marketing your semester handout.
Digital Marketing is a 2-credit SEC (0 lecture +0 tutorial +2 practical, Theme 17 Sl.96, UPC 2926000002) under UGCF 2022, offered to BA/BSc/BCom in Semesters 3–5 and verified for 2025-26 as a practice-oriented paper. The official syllabus divides into four blocks: Unit 1 Marketing in the Digital World (3 weeks) — digital marketing concept and how it differs from traditional, the four channel buckets (Intent-Based SEO/Search Advertising, Brand-Based Display, Community-Based Social Media, plus Affiliate/Email/Content/Mobile), Customer Value Journey 5As Framework and the Ozone O3 concept; Unit 2 Content and Email Marketing (2 weeks) — step-by-step content strategy and email types with best practices. Units 3 and 4 are the large ones: Unit 3 Social Media and Display Marketing (5 weeks) — building a social strategy for Facebook/LinkedIn/YouTube and the full display process (customer/publisher/objectives, budget/media/ad formats/ad copy); Unit 4 Search Engine Marketing (5 weeks) — how search engines and SERP positioning work, DMI's 5P Model, SEO on-page (keyword research, sitemaps, structured markup) and off-page (link building, black vs white hat), and Search Advertising/PPC (Google Ads account, campaign architecture, targeting, bid strategy). A DU-specific verified detail is the same 100-mark split printed on page 3: Internal Assessment 25, Practical Exam (Internal) 25, End Semester University Exam 50. Students find it difficult because the paper mixes vocabulary (SERP, PPC, black-hat) with a hands-on Google Ads setup; writing definitions for SEO without showing on-page vs off-page steps or a dummy campaign structure is where most lose marks as taught in 2025-26.
Official sources: University of Delhi · DU Exam Portal · your college's Digital Marketing handout. Verify paper codes and units for your batch.
